WHY YOU SHOULD NOT PUT ALL YOUR ADVERTISING DOLLARS IN CYCLE TRADER
I believe that Cycle Trader is a must for all dealerships. I’ve seen and talked with a lot of dealerships that spend thousands if not tens of thousands of dollars a month on the Cycle Trader platform and rely it on solely for their marketing efforts. I think in terms of a marketplace for buyers it is one of, if not, the best places to be as a dealership. However, I also believe that there are other sources of marketing and advertising you should allocate some of that budget to. Social media marketing can deliver better results for a powersports dealership compared to relying solely on platforms like Cycle Trader. Here are some reasons why:
Larger Audience Reach: Social media platforms like Facebook, Instagram, and Twitter have billions of active users worldwide. This vast user base provides a significantly larger audience reach compared to the user base of Cycle Trader. By utilizing social media marketing, you can expose your dealership to a broader range of potential customers, including those who may not actively search on classified listing platforms like Cycle Trader.
Targeted Advertising: Social media platforms offer robust targeting options that allow you to define your ideal audience based on demographics, interests, behaviors, and location. This level of targeting precision enables you to reach the specific audience most likely to be interested in powersports. You can create tailored ads that resonate with your target market, increasing the likelihood of engagement and conversions.
Engaging Visual Content: Powersports products, by nature, are visually appealing. Social media platforms are highly conducive to showcasing eye-catching visuals and videos that highlight your inventory, promotions, and customer experiences. This visual appeal can significantly enhance your dealership's brand image and captivate potential customers, driving higher engagement and interest.
Social Sharing and Virality: Social media platforms thrive on sharing content. When users come across interesting or exciting posts related to powersports, they are more likely to share them with their friends and followers. This organic sharing can lead to increased visibility and brand awareness for your dealership. A well-crafted social media campaign has the potential to go viral, reaching a much larger audience than what Cycle Trader alone can provide.
Building Brand Identity and Trust: social media allows you to humanize your dealership by showcasing the people, stories, and values behind the brand. By consistently sharing valuable and relevant content, engaging with your audience, and responding to inquiries promptly, you can establish a strong brand identity and build trust with potential customers. This trust can be a key factor in their decision-making process when considering a powersports purchase.
Tracking and Analytics: Social media platforms provide robust analytics tools that allow you to track the performance of your campaigns. You can gain insights into metrics such as reach, engagement, click-through rates, and conversions. This data helps you evaluate the effectiveness of your social media marketing efforts, make data-driven decisions, and optimize your strategies for better results.
While Cycle Trader serves as a specialized platform for powersports listings, social media marketing offers a broader reach, targeted advertising, engaging content opportunities, the potential for viral exposure, brand building, and detailed analytics. By incorporating social media marketing into your overall marketing strategy, you can leverage these advantages to enhance your dealership's visibility, engagement, and ultimately, drive more sales.