5 reason to invest in digital marketing in 2023
As we wind down another great year in the powersports business and gear up for 2023 we must keep our foot on the gas in our ever-changing environment.
With inventory levels increasing at the most rapid pace, we have seen since pre-covid, and consumer demand starting to slow down while interest rates continue to rise. We must stay on our toes.
Any success or failure we see in the future will be due in part to our ability to adapt.
I know every dealer has not had to spend any money or thought on marketing in several years due to short supply and high demand. BUT as our environment is slowly (or rapidly) changing it is more important now than ever to build visibility online. Here are 5 quick reasons why you should consider investing in digital marketing in 2023.
#1 - When you're present online you have a higher chance of a customer walking or calling into your dealership.
The most valuable lead you can have is a customer on your showroom floor. Nowadays consumers only visit 1-2 dealerships before making a purchase. If you are relevant online and connect with the customer, you have a much higher chance they will walk into your dealership over your competition. Being top of mind when someone decides to buy is key to maximizing your probability of someone walking into your dealership.
#2 - Helps establish a relationship with your ideal customer
It's no secret that businesses need to establish a relationship with their customer before they can expect any significant increase in sales. The better and more meaningful that relationship is, the more compelling your offers will be. The ideal way to leverage digital marketing to strengthen the relationship you have with your customers is social media.
#3 - It makes you relevant
Digital marketing has numerous intended purposes depending on what businesses will use it for. For some, it is used to boost sales, for others, it is used to help them build both credibility and authority in the online realm. In other words, you cannot bully your way through and force consumers to buy from you. As a matter of fact, it requires a lot more finesse.
The fact of the matter is that businesses must not only offer exceptional products or services to consumers but also become relevant enough to them as well. One of the best ways to achieve that is through content marketing.
Content is king in the marketing world. The main reason is that content provides consumers with value by educating, entertaining, and informing them. Content can also help you position yourself as an industry expert, which will also give customers a reason to place their trust in either you or your products and services.
#4 - Helps you meet customer expectations
No matter how effective your offers and promotions are, they won't do you much good unless you are able to cater to consumer needs. Digital marketing can help you determine consumer needs, demands, preferences and expectations, as well as help you meet, if not exceed each criterion.
#5 - You can target your ideal customer
With only about 4-5% of the population interested in what we sell (Powersports) it’s extremely important your marketing dollars are spent correctly and reach the right audience. There has never been a more effective way to do this until now. Back years ago, you would spend thousands of dollars on ads in the paper, billboards, mailers or the TV hoping that your target audience would see them. With social media you can guarantee your offers and promotions are getting seen by your ideal audience
I have been in the powersports business since 2008 and have helped dealerships grow their businesses year over year. Being in your shoes as a GM or owner I know its your responsibly to develop a marketing strategy that’s cost effective and produces a return. Let me help take that responsibly off your shoulders and introduce you to my team or powersports specific marketing experts. If your interested in starting your 2023 off right reply to this email, call or txt me and Ill get on a call with you and help develop a strategy that works.
Brandon Prokupek
Motorsports Marketing Group
704-883-2253